Over the past ten years, we have witnessed remarkable technological breakthroughs. We all remember the phones from that period, which we considered super functional and very modern, yet they did not even have a camera, rang with polyphonic melodies, and an infrared port was a real luxury. Today we handle smartphones that have unlimited internet access, thousands of apps, night-mode cameras and countless other functions. 

How technological progress has helped people

Think about how people communicated in the past. Letters and telegrams were the main means of communication between people. Textbooks and books were the only sources of information. Word-of-mouth advertising was the only way people could learn about the services or products we offer. Today, thanks to technology, these are long-forgotten methods and problems. Advertising your business, selling online, communicating with people, sharing and learning new information, working from home—these are just a small part of the privileges of technological progress in the new age.

Technologies in the real estate market

In the past, when people wanted to sell or rent out their property, they would turn to the media, rely on friends or neighbors to help them find a client, or simply place an ad in the local newspaper. Today, however, the situation is very different.

The Internet

Information is of key importance in real estate. Thanks to the internet, today it is accessible to everyone who has a housing problem and is looking for a solution. Providing complete information on sites for free or even paid ad listings makes it easier for users to find the right property for them. Offers can come from both real estate agencies and private individuals, as access to such websites is public and unlimited. On the other hand, ad websites also make life easier for the other party to the deal, namely the owner. They can easily publish an ad for the property themselves, providing complete and reliable information, or choose an agency to represent them during viewings and the transaction. Thanks to the information the internet gives us, we can now easily check every detail that interests us about the company or organization we have chosen. Despite all the advantages listed, it is important to know that, unfortunately, there is still no real regulation of this type of listing website in Bulgaria and the information we see is not always reliable or complete. Our advice to you, whether you are an owner, buyer or tenant, is: do your research and turn to a trusted real estate agency that knows how to work with the information provided. 

Real estate agency websites and apps

In addition to listings on platforms for free property ads for rent and for sale, today around the world and here at home, medium and large real estate agencies have their own websites, where they usually publish all their current offers. This makes it easier for the agency’s future and current clients to browse all new offers freely. On the website of “Titan Properties” Bulgaria, you can now also publish your property directly and for free if you are an owner and wish to rent it out or sell it. Simply enter the details in the “Publish property” section here.

Virtual and 3D viewings

Virtual viewings are a relatively new technology on the Bulgarian market, but very well known in Western countries, where they have already become an industry standard. The advantages of this type of viewing are that “walks” through apartments that are not of serious interest to the client are kept to a minimum (especially if you need to carry out a viewing from another city in the country or abroad), while the opportunity to view more offers increases. In this way, you save money, effort and time, both for yourself and for the owner, while gaining a very real idea of the property offered to you. 

Short-term rental apps

We all know short-term rental platforms. They make life easier for both users and owners of this type of investment property. If in the past the owner of a holiday property had to wait at the entrance to the town with a sign reading “rooms for rent” in order to be noticed by tourists, today this problem no longer exists. This type of app is so well thought out and developed that posting an ad is just as easy as the procedure for checking in and settling all paperwork and payments. 

Building information modeling (BIM)

Building information modeling is the equivalent of digitalizing the construction industry. BIM is a digitized process for designing, constructing and operating buildings that significantly increases productivity in the construction sector. It brings together all information about a building—architectural, structural, technological and financial—tracking all interrelationships and dependencies, and also allows the building to be viewed as a single whole.

The bottom line

Technological progress over the last few years has had a positive impact on the industry worldwide. It improves the overall customer experience, starting with access to all current offers on the market, through to virtual viewings and a complete idea of the building in which they want to buy an apartment. By using them wisely, we can only benefit.